B2B Marketing/Strategic Planning
Strategic Planning in B2B Marketing consists of a number of important elements: Brand Positioning
Branding is one of the most important aspects of any successful business. An effective brand strategy gives you a huge edge in competitive markets. But what exactly does "branding" mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is a combination of who you are, who you want to be and who people perceive you to be.
Competitive Analysis
At Praxis, before we roll up our sleeves and plunge into brand positioning for our clients, we dip our toes into the competitive environment to gain valuable B2B Marketing intelligence.
A Praxis Competitive Analysis involves researching major competitors to gain insights into their products, sales, and B2B Marketing tactics. Executing stronger business strategies, fending off competitors, and snaring market share are just a few of the benefits of this activity.
Media Research
What good is a shiny new B2B brand positioning if the target audience never sees it? At Praxis, we carefully identify the best media choices to heighten brand awareness, deepen market penetration and ultimately generate sales leads.
Management & Metrics
Analytics makes it easy to understand how your website users are engaging with your content, so you know what’s working and what’s not. Praxis uses Google Analytics to track the different kinds of traffic to our clients’ web pages.