B2B Content Marketing

B2B content marketing is a term for many types of material published by trade magazines and created to share knowledge that your audience values. The beauty of content marketing is that it can stimulate interest in products and services without explicitly promoting a specific brand. It does this by offering useful information through a variety of online channels to help potential customers solve problems. And it can provide a topical link back to your own website.

Content marketing benefits include:

• Topically relevant backlinks to your website
• Increased organic search traffic
• Higher expertise, authority, and trust
• Expanded brand awareness
• Enhanced accessibility for a broader audience
• Increased social media engagement and PR results
• Better conversion rates
• More authoritative links

We take into consideration marketing objectives and target audiences to craft content marketing tactics promote our clients’ expertise in their field.

These tactics include:

• Articles/white papers
• Blogs
• Case Studies
• Press releases
• Social media
• Sponsored ads
• Videos