Media ResearchMedia Research

Strategic Planning

Using A Little Detective Work To Uncover Media Opportunities

What good is a shiny new B2B brand positioning if the target audience never sees it?

At Praxis, we carefully identify the best media choices to heighten brand awareness, deepen market penetration and ultimately generate sales leads. Then, we help our clients to measure and optimize the effectiveness of their activities across all media channels, including:

  • PPC (Pay-Per-Click) ads
  • Banner ads on trade publication websites
  • Print ads in trade magazines
  • Social media campaigns

Next, we follow through by calculating metrics like conversion rates, click-throughs, purchases, and more to measure the success of each and every campaign.