Website Design

In today's economy, your B2B website has to work harder than ever to promote your brand, deliver persuasive content and provide a compelling interactive experience for your visitors – all calculated to generate more inquiries, more leads, and most importantly, more revenue.

At Praxis, we know there’s a lot riding on your website. That’s why, before we even begin the design, we will collaborate with you to:

• Define your business goals
• Research your competitive landscape
• Integrate your company brand and message
• Learn everything possible about your target audience

We want to make sure your new website not only functions well and looks modern but gives prospective customers compelling reasons to choose your products over those of your competitors.

Generate More Inquiries With An Interactive Product Search Tool

A well-crafted interactive product search tool is a terrific way to help your B2B customers find the technical products that match their application parameters and generate inquiries.

But where do you begin, if you want to make it easy for potential customers to match your products to their specific applications? The answer is to organize a product database and create a user-friendly search tool. This can seem like a daunting process if all of your source material is in printed format and not digital, but it doesn’t have to be.

Praxis has successfully created many intuitive, user-friendly product search tools for our clients. When we embark on this process, the first thing we consider is your prospective customer’s decision-making process. In other words, what product selection criteria are most important to your customers and how they would search for it?

We try to streamline the information – which might include features, benefits and usage – for each product and get users to the search results page in the least amount of clicks. We accomplish this by:

• Talking to your customers about how they search for and select products
• Identifying the high level product criteria needed to narrow the search – like features, benefits, specifications, and applications
• Organizing, programming and testing the database
• Creating links in other areas of the website that point users to the product search tool
• Making sure that the whole website offers plenty of content to support your product and company benefits, and providing opportunities to contact your sales reps directly

A custom product search tool is just one of many ways that Praxis can help you enhance the performance and value of your website. Contact us to learn more.