Management and Metrics

Strategic Planning

Helping you make the most of your online marketing activities

Analytics makes it easy to understand how your website users are engaging with your content, so you know what’s working and what’s not.

Praxis uses Google Analytics to track the different kinds of traffic to our clients’ web pages and the resulting goal completions or conversions.

We also run special reports that include information on search traffic and landing pages, together with goal completions that come in by one source but were originally clickthroughs from Google Ads.

Google Search Console is a valuable tool we utilize to measure search terms used to reach a site via search engines, find and fix problems with the site, or measure aspects of the site like page speed in desktop and mobile platforms.

A combination of paid tools (Semrush, Majestic, Spyfu, Hubspot, Google Ads ) and non-paid tools is employed to track backlinks, search term targets, competitors’ search ad terms, and more.

Here are just a few of the useful benefits of our management and metrics activities:

Track online traffic
Understand user behavior
Data reports and customization
Evaluate and improve effectiveness of online advertising
Improve search engine optimization and content marketing
Track conversions and improve bounce rate
Improve the bounce rate of your website