Search Engine Optimization

Optimizing for SEO can be challenging, and you need an experienced in-house or agency SEO person, but in today’s business climate it's vital to bringing in more qualified leads. Fortunately, it's becoming more cost-effective than any other marketing option for those companies that want to succeed.

SEO gets the people who want to buy your products to your site. Everyone in B2B goes online to source products. And often, these people don't know the "top branded vendors" and don't have time to find out.

Everyone looks at the companies that come up at the top of Google. If your company is near the top on Google and look credible, it puts you in the running for a sale. People may even assume your company is a top brand, whether you are or not. Did you know that:

• 75% of the clickthroughs occur on the top 5 listings
• Directories like Thomas Register and Globalspec advertise for products on Google
• The top of Google rankings is also where you will find Praxis search-optimized customers

When you hire Praxis as your B2B SEO Agency, we will make sure your index page has plenty of keyword-rich content that describes your product or service in the terms your audience will use to find you. We’ll also supplement your site with plenty of editorial content that is relevant to a searcher's interests.

Improving link popularity by increasing the number of links to your site from outside sources, such as reps, distributors, and buyers’ guides also helps search engines find and rank your site. This can be accomplished by increasing the number of public relations items you release – news items in the electronic media will show more high-level results linking to your site.

Here are a few of the steps Praxis will take when you partner with us for an SEO program:

1. Evaluation of your current site and creation of a spreadsheet of new keyword-rich phrases
2. Addition of an About Us page, internal linking structure, and editorial content to improve the value of your site to the crawlers
3. Development of third party links back to your main site through a variety of trade channels including paid directories, keyword buys and sponsorships
4. Writing and distribution of news-worthy public relations activities such as press releases, articles and case studies
5. Analysis of your website’s ranking on a monthly basis using keyword reporting software
6. Praxis will employ strategic tactics to move your company up the ranks, such as keyword research, link building, and copy improvement, all with continued optimization and reporting

If you’re ready to see what a Praxis B2B SEO Program could do for your company’s web rankings, contact us to learn more.