Public Relations

A Praxis Public Relations Program can help you create positive press in both print and on-line venues and enhance your marketing efforts in other areas via several key public relations tools including:

• Media Relations
• Press Releases & Articles
• Newsletters
• Special Events
• Sponsorships
• Employee Relations

In many cases public relations objectives can be achieved at very low cost when compared to other promotional efforts. Depending on the media outlet, a story mentioning a company may be picked up by a large number of additional media, thus spreading a single story to many locations.

For example, press releases published in on-line trade magazines show up on search engine results pages, often out-ranking results for commercial sites. In addition, activities such as case studies, news announcements, technical articles and press conferences can make you the perceived leader in your category.

At Praxis, we know that every client's goals are different. So whether you want to improve brand exposure, generate sales leads, promote a new product or service, or improve customer and employee relations, Praxis will develop a plan to achieve your objectives, using one of the most cost-efficient promotional tools in a marketing director's arsenal – public relations.