Kingsbury Case Study

Scope of engagement

Kingsbury’s founder, Albert Kingsbury, invented a specialized fluid-film type bearing in the early 20th century, enabling fledgling electric utilities to expand their loads and virtually eliminate downtime from failed bearings in hydro power generation plants. Headquartered in Philadelphia PA, Kingsbury is still recognized today as the industry leader worldwide, and Praxis has supported its brand position for over 30 years by marketing the company as the preeminent bearing technology source for turbomachinery OEMs in commercial power, energy distribution, defense, and marine markets. Praxis’ scope of engagement includes:

• Publishing, maintaining, and managing the company’s website and its high-value expert content
• Managing an organic and paid search program to maintain brand awareness and ranking leadership -- with primary search terms consistently at the top of competitive rankings – driving consistent traffic and inquiries
• Creating, designing and constantly updating an extensive library of collateral assets to support their sales teams in the US and Europe
• Organizing, designing, and managing the company’s offsite presence at trade shows, and
• Driving an actively managed advertising program using sponsorship placements in targeted trade enewsletters focusing on Kingsbury’s leadership in bearing expertise, where content-driven promotions produce tenfold clickthrough traffic compared with traditional banners

In all these ways, Praxis keeps Kingsbury rolling along at the top of their game.