Kingsbury Case Study

Scope of engagement

Founded on Albert Kingsbury's early 20th-century invention of the fluid-film bearing, Kingsbury, Inc. transformed hydroelectric power generation by virtually eliminating downtime from failed bearings — a breakthrough that let fledgling electric utilities expand their loads with confidence. More than a century later, the Philadelphia-based company remains the worldwide industry leader in bearing technology, and Praxis has supported that position for over 30 years, marketing Kingsbury as the preeminent source for turbomachinery OEMs across commercial power, energy distribution, defense, and marine markets.

Praxis’ scope of engagement includes:

• Publishing, maintaining, and managing the company’s website and its high-value expert content
• Managing an organic and paid search program that maintains brand awareness and ranking leadership — with primary search terms consistently at the top of competitive rankings, driving steady traffic and inquiries
• Collaborating with client stakeholders to build and maintain an extensive library of collateral assets supporting sales teams across the US and Europe
• Partnering with the Kingsbury team to organize, design, and manage the company's presence at trade shows
• Running an actively managed advertising program with sponsorship placements in targeted trade e-newsletters that spotlight Kingsbury's bearing expertise — content-driven promotions that produce ten times the clickthrough traffic of traditional banner ads

Across all of these efforts, Praxis helps keep Kingsbury at the top of its game.