SECO/VACUUM Case Study

Scope of engagement

SECO/VACUUM is a world-leading vacuum furnace manufacturer headquartered in Poland that has served the North American heat treating market for decades. SECO/VACUUM has positioned itself as the innovation leader by developing products that operate clean and cool, with solutions that integrate into Industry 4.0 environments, and which include modern technologies that produce precision heat treated parts for a wide range of industries and applications.

Praxis manages an integrated program to help SECO/VACUUM maintain industry leadership, by:

• Creating and maintaining a strong web presence and brand positioning promoting a technically advanced product portfolio along with a consultative-driven team readily available to collaborate on solving heat treat challenges for its North America customer base
• Actively managing an organic and paid search marketing program to generate increasing numbers of clicks and inquiries from all over the world
• Managing an integrated annual program of outbound marketing activities, including advertising, permission marketing and trade shows
• Writing content and news to deploy to the international trade media and social marketing outlets to keep the company’s name top of mind with decision makers

That’s how Praxis supports the success of SECO/VACUUM.