Webster Combustion Case Study

Scope of engagement

Webster Combustion, located in Winfield Kansas, is a 100-year old innovation leader in combustion burners and controls for commercial and industrial boilers. Since the company was acquired by a private equity firm in 2014, Praxis has been engaged to overhaul the firm’s outdated image and elevate its brand where it matters most, by supporting the company’s extensive nationwide representative network with website traffic and new business leads.

Praxis is engaged in a holistic range of services including:

• Website design, updates, security, and optimization to drive traffic primarily from organic search and direct leads to the firm’s network of representatives
• Back-end hosting functionality to allow access to proprietary commercial content by the company’s North American representatives
• Permission marketing designed to keep the organization’s rep network up to date on technology announcements and cooperative projects, including promotion and management of the company’s annual Combustion College training program
• An actively managed social marketing program with increasing influence on decision makers in a wide range of industries
• Trade show design and management, including collaborating to organize and arrange a very popular annual offsite social event

Since Webster’s reps are key to growth, Praxis devotes serious time to keeping them informed and fired up.